Who Else Is Here

People leave platforms over the neighbours. Not over price, not usually over features, and more rarely than you’d think over data—over who else is in the building, and what the building’s name says about them once it’s printed beside their work. They pay money to leave. They give up readers to leave. Not much else moves somebody that reliably.

That strikes us as a reasonable thing to care about, and most of our answer is structural rather than moral. We decline to be the ground everyone stands on, so there’s no lobby, no crowd we assembled, nobody you’ve been filed beside. A tool of ours holds your work and the people you named. That’s the whole guest list.

Where something does travel between two people—a schedule, a handoff, a copy that crosses—who else is here should have a plain answer, and the answer should be: nobody you didn’t name.

The cost is the obvious one, and we’d rather say it than let you find it. We have no crowd to lend you. Nothing we make will find you an audience. You bring your own people or you sit in a quiet room, and we won’t pretend it’s fuller than it is.